TechCrunch: Fear Kills Businesses, Dead
Very relevant post by Brian Solis on TC. I couldn’t agree more that the doom-and-gloomers are getting more than their fair share of airtime, and while it’s smart to be prudent, getting irrationally fearful can cloud your judgment. That’s why I’m LOOKING at potential “distress” situations now — there are opportunities to acquire either operating businesses or valuable assets at very low prices! By infusing a little capital and competent management — so many businesses are run so incredibly poorly — I see this time as a special opportunity!
I am focused on Customer Appreciation. I sent my A+ clients gifts with my customer follow up system. I received a $50 check from a client for Christmas to thank me for my excellent service. The only thing I have done differently is send more thank you notes and gifts.
Recession proof your business by having an attitude of gratitude with your clients and prospects. Make sure your business at the core is something people cannot live without and that it adds value to their lives. “People will forget what you said, people will forget what you did but people will never forget how you made them feel.”
–Maya Angelou